What are some examples of social media platforms, and do I need them all??
Which will help you engage with your consumer base and which will unnecessarily take up your time with no return? Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, Pinterest, Yelp, Google My Business & Google+, Youtube, Vimeo, and many more. In short, no one business needs them all, andLash can help make the determination for which platforms you need, set-up and manage those platforms.
How much time and dedication does managing social media take??
Social media can include platforms such as social networking, social review, and more. In business, we use social media to connect with current and future consumers through content. The better the content, the higher the engagement, which can mean the difference between a consumer remembering your name or not, and even pursuing more information about your products and services, or turning to your competition instead. Getting your target demographic to engage with your content, and even your social media advertising efforts, is the best way to grow your page and see a return on your investment of time and money. This can require anywhere from five to twenty hours per week! Are you prepared for that??
What do I post and when do I post it - and how do I know if it's working ??
What and when to post varies based on the market, and the business itself. It's not just about writing a message and pressing 'post.' Some platforms are made for a different side of social - like galleries that serve to show consumers what you're all about; this is why visual content, not only copy, are essential to your overall social media plan. And how about video content? Most sites also offer the option to view insights on your page and content. By monitoring all aspects of social media insights, you can see how well your content and overall strategy are performing, allowing you to curtail your approach, and explore new ways to reach consumers who would have never otherwise known about your brand. The best practice is to create a custom calendar of curated content based on your business needs. By monitoring insights and trying out different types of content, you can see what works and what doesn't, creating the best overall experience for your following.
Website Design & Management
Which website builder do I use??
You've got lots of options - Weebly, WordPress, Wix, and a multitude others. You should first ask yourself what you want out of your website and what goals it should accomplish. For instance, what information do you want your current and future consumers to know? What theme or style will your website have and how will you correlate that look to your brand? Remember that on each page, there is an opportunity to use links to social media, calls-to-action, forms, and more. Once that's done, you'll need to think about SEO.
PPC Campaign Design and Management
What is a PPC campaign and do I need it??
PPC campaigns are an advertising model using targeted ads to drive traffic to your website. An ad may feature copy, pictures, and or videos. A business pays each time the ad is clicked on and information is collected on that lead. Eye-catching design, effective copy-writing, and constant monitoring and managing of ads is essential to a well-performing campaign.