About the Owner - Adriana S Harris
Lash Marketing is my entrepreneurial answer to what happens when you leave a boring, 'day job' that makes you unhappy and decide to take life by the horns, directing your own future.
After completing a Master of Arts in Creative Writing from London, England, I decided to jump into the job force and applied to over 200 jobs in the span of a year. I ran the gamut, applying with newspapers, magazines, publishing houses, marketing and advertising companies, and online news sites - just to name a few. With student loans creeping up on me, I knew I had to start making money; regardless of whether that meant relevant work or not.
After working as a waitress, in a supermarket, an off-Broadway theatre, a motorcycle dealership and finally, selling cars for two years, I decided to become a #GirlBoss in my own way and began Lash Marketing.
Working in that many fields gave me the opportunity to learn them - I learned how to connect with the average consumer on a variety of levels. My sales training introduced me to the customer persona and sales funnel, which led me straight to marketing. For the past five years, I've helped small businesses engage with their customers digitally, for many of them, for the first time. Beginning with a small motorcycle dealership in White Plains, I've now worked with over a dozen companies specializing in a multitude of services from the home industry to restaurants and pubs and even professional networking groups.
I grew up while social media was just beginning to come into it's own and had the advantage of learning it as it grew. I already knew how to post on Facebook, 'gram a great picture and tweet a 140 character tirade (that's right, before the 280 limit, kids) but I knew that didn't mean I knew how to leverage social media for consumer engagement.
I received my first certification in Inbound Marketing in 2016 and haven't stopped since, taking a multitude of courses in all aspects of digital marketing in this ever-changing industry.
After completing a Master of Arts in Creative Writing from London, England, I decided to jump into the job force and applied to over 200 jobs in the span of a year. I ran the gamut, applying with newspapers, magazines, publishing houses, marketing and advertising companies, and online news sites - just to name a few. With student loans creeping up on me, I knew I had to start making money; regardless of whether that meant relevant work or not.
After working as a waitress, in a supermarket, an off-Broadway theatre, a motorcycle dealership and finally, selling cars for two years, I decided to become a #GirlBoss in my own way and began Lash Marketing.
Working in that many fields gave me the opportunity to learn them - I learned how to connect with the average consumer on a variety of levels. My sales training introduced me to the customer persona and sales funnel, which led me straight to marketing. For the past five years, I've helped small businesses engage with their customers digitally, for many of them, for the first time. Beginning with a small motorcycle dealership in White Plains, I've now worked with over a dozen companies specializing in a multitude of services from the home industry to restaurants and pubs and even professional networking groups.
I grew up while social media was just beginning to come into it's own and had the advantage of learning it as it grew. I already knew how to post on Facebook, 'gram a great picture and tweet a 140 character tirade (that's right, before the 280 limit, kids) but I knew that didn't mean I knew how to leverage social media for consumer engagement.
I received my first certification in Inbound Marketing in 2016 and haven't stopped since, taking a multitude of courses in all aspects of digital marketing in this ever-changing industry.
